The Wave.

Welcome to The Wave, written by the team at Wave Consulting, reporting on the latest in tech and marketing insights from our experts. Join us as we explore cutting-edge trends that matter.

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Cover Image for How to Approach Link Building in 2024
Luke

How to Approach Link Building in 2024

Explore the latest strategies and insights for successful link building in 2024. Learn how to create a sustainable link-building approach that enhances your SEO efforts and drives quality traffic to your site.

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How to Dominate Local Search Marketing
Luke

How to Dominate Local Search Marketing

Learn to use local search marketing with game-changing tactics to improve your online visibility. Read how to claim and optimize local listings, creat...

What is Content Mapping and what does it mean for SEO?
Luke

What is Content Mapping and what does it mean for SEO?

Discover how content mapping can transform your SEO strategy by aligning your content with the needs of your audience at each stage of the buyer's jou...

What Should My Business Blog About?
Luke

What Should My Business Blog About?

Strategies to identify blog topics for your business. Learn how to align your core values with your services to engage potential customers effectively...

What We Learned from Writing Down Our 39 Most Effective SEO SOPs
Luke

What We Learned from Writing Down Our 39 Most Effective SEO SOPs

Learn SEO with our comprehensive guide covering 39 essential SEO practices. From keyword research to technical SEO, discover how our SOPs can transfor...

How to Reuse Content Across Social Channels for Maximum Impact
Luke

How to Reuse Content Across Social Channels for Maximum Impact

Learn effective strategies to repurpose your content across Instagram, Facebook Ads, and TikTok to enhance engagement and streamline your social media...

Why you should Build a Content Backlog for your Business in 2024
Luke

Why you should Build a Content Backlog for your Business in 2024

Discover how a robust backlog of high-quality content can streamline your social media strategy and enhance your brand's online presence. Learn why ma...

How to Record and Release Your First Podcast Today
Luke

How to Record and Release Your First Podcast Today

Launch your podcast in one day using simple tools and step-by-step instructions. From recording to publishing on platforms like Spotify, here's everyt...

What do Blog Posts look like for Real Estate Companies?
Luke

What do Blog Posts look like for Real Estate Companies?

Explore how a real estate company significantly improved its SEO and client engagement by creating tailored blog posts for each town, county, and regi...

Why should I write Blog Posts for my Business?
Luke

Why should I write Blog Posts for my Business?

Have you heard about these benefits of having blog posts for your website? From boosting SEO to building a resource library for customers, and learn h...

Should you use Midjounrey for Marketing in 2024?
Luke

Should you use Midjounrey for Marketing in 2024?

Hear how we leverage MidJourney for image creation, avoiding costly copyright issues and streamlining our marketing efforts.

11 Best Fonts for Web Design in 2024
Luke

11 Best Fonts for Web Design in 2024

Discover the top fonts that can elevate your website's design and enhance user experience in 2024.

The Connection Between Blog Posts and Sales.
Luke

The Connection Between Blog Posts and Sales.

Discover how effective blog posts can significantly boost sales by engaging customers, enhancing brand visibility, and establishing industry authority...

Does Writing Your Newsletter Take Way Too Long? Here's How to Fix It
Luke

Does Writing Your Newsletter Take Way Too Long? Here's How to Fix It

Streamline your newsletter creation process with effective strategies to save time and enhance engagement.

10 Common Ways Marketing Teams Go Wrong and How to Fix Them
Luke

10 Common Ways Marketing Teams Go Wrong and How to Fix Them

Explore common pitfalls in marketing strategies and discover effective solutions to ensure your team's success.

Your Website is Making Customers Not Trust You. Here's Why
Luke

Your Website is Making Customers Not Trust You. Here's Why

Discover how your online presence might be inadvertently turning potential customers away and what you can do to foster trust and engagement.

How WAVE Consulting Will Replace Your Current Site in 1 Day
Luke

How WAVE Consulting Will Replace Your Current Site in 1 Day

Discover how WAVE Web Consulting harnesses the power of Relume's AI Site Builder to transform your online presence swiftly and efficiently, exporting ...

11 Best Sales Strategies for 2024
Luke

11 Best Sales Strategies for 2024

In the ever-evolving landscape of sales, staying ahead means adopting the most effective strategies. Discover the top 11 sales strategies to ensure yo...

How a website redesign and platform change helped this company save money.
Luke

How a website redesign and platform change helped this company save money.

Explore how Shipwell, transformed its web presence, significantly enhancing user experience, reducing operational costs, and improved marketing effect...

How Simplifying their Marketing Tech Stack, Dropbox Sign Solved Business Challenges
Luke

How Simplifying their Marketing Tech Stack, Dropbox Sign Solved Business Challenges

Discover how Dropbox Sign transformed its internal processes, reducing development ticketing by 67% and speeding up market delivery by 4x using Webflo...

48 Amazing Marketing Tools to solve any problem.
Luke

48 Amazing Marketing Tools to solve any problem.

Explore a comprehensive list of 48 marketing tools across various categories that can help boost your business's marketing strategy.

Your Marketing Tech Stack is holding you back, here's how to fix it.
Luke

Your Marketing Tech Stack is holding you back, here's how to fix it.

Explore the challenges that traditional web development tools pose to marketing teams and how modern solutions like no-code and low-code platforms are...

Add Trend Jacking into your B2B Marketing Strategy
Luke

Add Trend Jacking into your B2B Marketing Strategy

Explore the concept of trend jacking and how it can help your B2B business stand out, along with strategic tips and considerations for effectively inc...

You are losing customers if your Marketing Site is Boring, Here's Why.
Luke

You are losing customers if your Marketing Site is Boring, Here's Why.

Discover how to leverage experiential design to create memorable, engaging marketing sites that captivate and retain customers in the digital era.

Ineffective Collaboration is Costly: Strategies for Successful Teamwork
Luke

Ineffective Collaboration is Costly: Strategies for Successful Teamwork

Explore the high costs of ineffective collaboration and discover practical strategies to foster successful teamwork, enhance workflows, and unlock inn...

GenAI will take away your brand's visibility - here is how to fight back!
Luke

GenAI will take away your brand's visibility - here is how to fight back!

As AI reshapes the search landscape, discover strategic responses to maintain and enhance your brand's visibility in an era dominated by AI-powered se...

Essential Steps to a Successful Website Redesign in 2024
Luke

Essential Steps to a Successful Website Redesign in 2024

Discover how a strategic approach to website redesign can enhance your online presence and ensure measurable results.

Leveraging AI for an Enhanced Social Media Strategy in 2024
Luke

Leveraging AI for an Enhanced Social Media Strategy in 2024

Explore how AI is reshaping social media strategies to improve efficiency, engagement, and personalization, offering a competitive edge for brands in ...

Ready to Launch Your Free Email Newsletter?
Luke

Ready to Launch Your Free Email Newsletter?

Discover how to start your own email newsletter with no budget required. Ideal for beginners and seasoned marketers, learn the right tools and strateg...

Why Your UX is Bad: Common Pitfalls to Avoid in User Experience Design
Luke

Why Your UX is Bad: Common Pitfalls to Avoid in User Experience Design

Enhance your user experience by addressing these common design pitfalls. From responsive design to the right amount of animation, learn how to boost y...

Strategically Segmenting Your Marketing Lists: Social Proof, Potential Clients, and Dream Client Lists
Luke

Strategically Segmenting Your Marketing Lists: Social Proof, Potential Clients, and Dream Client Lists

As a marketer you should be segmenting your leads into three distinct lists: Social Proof, Potential Clients, and Dream Clients. Learn how to leverage...

Don't Overlook This Underrated Design Principle When Setting Up New Business Processes
Luke

Don't Overlook This Underrated Design Principle When Setting Up New Business Processes

Explore how a principle of simplicity reshaped a complex business initiative into a streamlined success.

Optimizing BANT for 2024 Sales Strategies
Luke

Optimizing BANT for 2024 Sales Strategies

Explore an enhanced BANT methodology tailored to modern sales challenges, focusing on precision and effectiveness.

65 ChatGPT Prompts for Marketing
Luke

65 ChatGPT Prompts for Marketing

Unlock the full potential of ChatGPT for your marketing efforts with these innovative and strategic prompts designed to boost engagement, creativity, ...

Harnessing Data-Driven Decision Making in Business Consulting
Luke

Harnessing Data-Driven Decision Making in Business Consulting

Explore how data analytics not only informs but transforms the sales processes and sales funnels in business consulting.

Google Ads Intelligence for Enhanced Campaign Performance
Luke

Google Ads Intelligence for Enhanced Campaign Performance

Google Ads Intelligence turns the complexity of PPC advertising into an intuitive, conversational experience. Learn how this tool simplifies ad creati...

20 Newsletter Ideas Your Customers Will Look Forward To
Luke

20 Newsletter Ideas Your Customers Will Look Forward To

Revitalize your email marketing with these 20 compelling newsletter ideas. From exclusive deals to behind-the-scenes looks, we've got everything you n...

Designing Digital Workspaces for Maximum Productivity and Engagement
Luke

Designing Digital Workspaces for Maximum Productivity and Engagement

In the era of remote work, digital workspaces have become the cornerstone of productivity and engagement. Discover how to optimize these virtual envir...

Leveraging Landing Pages for Enhanced Website Traffic: Best Practices and Innovations
Luke

Leveraging Landing Pages for Enhanced Website Traffic: Best Practices and Innovations

Unlock the full potential of your website's landing pages with targeted strategies and innovations. Learn how to captivate your audience, streamline t...

47 B2B Marketing Stats to Know in 2024
Luke

47 B2B Marketing Stats to Know in 2024

Dive into the critical numbers shaping the B2B marketing landscape in 2024. From AI's impact to lead generation strategies, this comprehensive analysi...

The Ultimate Guide to Landing Pages: Converting Visitors into Leads
Luke

The Ultimate Guide to Landing Pages: Converting Visitors into Leads

Discover how landing pages are the secret weapon in your marketing arsenal, designed to convert visitors into leads. Learn the best practices for craf...

Maximizing Online Presence for Real Estate Development Firms
Luke

Maximizing Online Presence for Real Estate Development Firms

In today's real estate market, a strong online presence is essential for small development firms. This digital shift offers unique opportunities to le...

Leveraging Digital Tools for Efficient Project Management in Real Estate Firms
Luke

Leveraging Digital Tools for Efficient Project Management in Real Estate Firms

In the fast-paced world of real estate development, efficient project management is not just a luxury, but a necessity.

The Future of Voice Search: Statistics and Insights for 2024
Luke

The Future of Voice Search: Statistics and Insights for 2024

Voice search is rapidly reshaping the digital landscape in 2024, making it a crucial component of modern online interactions.

Comprehensive Business Solutions: Advisement, Implementation, and Operational Support at WAVE Consulting
Luke

Comprehensive Business Solutions: Advisement, Implementation, and Operational Support at WAVE Consulting

In today's digital-first world, establishing a robust online presence is no longer a luxury but a necessity for businesses of all sizes. Small to mid-...

What Does Interactive Content Mean for My Brand?
Luke

What Does Interactive Content Mean for My Brand?

Interactive content, encompassing formats like quizzes, polls, surveys, and interactive videos, is not just a fleeting trend; it's a critical strategy...

SEO in 2024: Beyond Keywords - Optimizing for the Smart Home Era
Luke

SEO in 2024: Beyond Keywords - Optimizing for the Smart Home Era

Gone are the days when SEO was solely about keyword stuffing and backlinking. Today, it's about understanding the nuanced and dynamic nature of how se...

Building a Robust Online Presence: Key Strategies for Diverse Small Businesses
Luke

Building a Robust Online Presence: Key Strategies for Diverse Small Businesses

The digital landscape has evolved from basic online presence to immersive digital experiences. Today's businesses need more than just a website or soc...

Standing Out: Innovative Strategies for Small to Mid-Size Businesses to Shine Online
Luke

Standing Out: Innovative Strategies for Small to Mid-Size Businesses to Shine Online

In this article, we explore four pivotal strategies that can elevate your online presence and create a lasting impact.

001: Weekend Wins: Quick Digital Strategies to Boost Your Business Online
Luke

001: Weekend Wins: Quick Digital Strategies to Boost Your Business Online

In today's digital world, having a strong online presence is a necessity for businesses of all sizes. As we juggle countless tasks, finding time to en...

Empowering Small Businesses with AI: Tailoring Technology to Your Unique Needs
Luke

Empowering Small Businesses with AI: Tailoring Technology to Your Unique Needs

In the rapidly evolving digital era, artificial intelligence (AI) is a critical tool for small to mid-size businesses seeking innovative solutions.

The Top Web Strategies Small Businesses Should Invest in for 2024
Luke

The Top Web Strategies Small Businesses Should Invest in for 2024

For small to medium businesses, embracing modern web technologies is not just about keeping pace — it's about leading the charge in a digital-first wo...

What do Customers want in a home page?
Luke

What do Customers want in a home page?

The new 'Thread' app chooses to forego a 'Following' page. They clearly trust their algorithm enough to do this. But is this the right move?

How Web3 Applications are Inherently Pro-Consumer
Luke

How Web3 Applications are Inherently Pro-Consumer

We enjoy the benefits of personalization at the hidden expense of these centralized entities owning our data. Although ownership of our data is prefer...

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