What We Learned from Writing Down Our 39 Most Effective SEO SOPs

May 29, 2024

Introduction

At WAVE Web Consulting, we believe in empowering businesses to enhance their SEO strategies. We've distilled our years of experience into 39 detailed Standard Operating Procedures (SOPs) that cover everything from basic keyword research to advanced technical SEO practices.

We're excited to announce that we'll soon be giving these away for free on our website. Stay tuned for more details! In this blog post, we'll share what we learned from creating these SOPs and give you a sneak peek at the topics covered.

The Value of Documenting SEO SOPs

Comprehensive and Consistent Approach

Structured Learning: By documenting our SEO practices, we created a structured learning path that covers both fundamental and advanced techniques.
Consistency: SOPs ensure that every team member follows the same processes, leading to consistent and reliable results.

Accessibility and Usability

Downloadable Formats: Our SOPs will be available for download as PDFs or .docx files, making them easy to access and use.
Resource for All: Whether you're a small business owner or an SEO professional, these SOPs are designed to provide valuable insights and practical steps.

Overview of Our 39 SEO SOPs

7 Keyword Research & On-Page SEO SOPs

Discover massive keyword opportunities and perfectly optimize any website for search engines.

Perform an On-Page SEO Audit on a Page
Keyword Research / Keyword Mapping
Create a Facebook Ads Account Using Business Manager
YouTube Video Optimization
Create an Automated Search Query Report
Find On-Page Optimization Opportunities on a Website
Reverse Engineer Your Competitor’s Keyword Strategy

7 Link Building SOPs

Identify low-effort link opportunities and launch massive link-building campaigns for any type of content and industry.

Launching a Guest-Blogging Link-Building Campaign
Launching an Infographic Link Building Campaign
Resources Page Link-Building Outreach
How to Launch a Link Building Campaign for Your Existing Content
How to Perform a Backlink Audit on Your Website
How to Disavow Harmful Links to Clean Your Backlink Profile
Reverse Engineer Your Competitor’s Backlink Strategy

5 Technical SEO SOPs

Ensure search engines can discover and index your content and solve common technical errors.

How to Perform a URL Audit on Your Site
Migrating an Existing WebFlow and WordPress Website Towards SEO-Friendly URLs
How to Implement and Verify a 301 Redirect on a WebFlow or WordPress Website
How to Set Up and Optimize an XML Sitemap
How to Set Up the Perfect Robots.txt File

10 Analytics & Tracking SOPs

Quickly set up tracking and automate reporting with these SOPs.

Adding Google Analytics 4 to a Site Using Google Tag Manager
Excluding Own Traffic from Google Analytics
How to Add Google Analytics to a Shopify Store
Setting Up Google Search Console
Verifying That You’re Tracking Subdomains Correctly in Google Analytics
Create Subdomain Reports in Google Analytics
Setting Up Cross-Domain Tracking with Google Analytics
How to Configure Search Console Data in Google Analytics
How to Select Your Facebook Ads Campaign Objective
Set Up Google Analytics Alerts to Monitor Your Main KPIs

10 Client Setup & Onboarding SOPs

Save hours of time and impress clients by including SOPs in your deliverables.

Add Google Tag Manager to a WebFlow or WordPress Site
How to Add Google Tag Manager to a Shopify Store
Initial WebFlow Site Setup
Initial WordPress Site Setup
How to Backup and Restore Your WebFlow Website
How to Backup and Restore Your WordPress Website
How to Optimize Webflow to Speed Up Your Website
How to Optimize WordPress to Speed Up Your Website
How to Manage User Access for Google Analytics 360 Products (Google Analytics, Google Tag Manager, and Google Optimize)
How to Add Google Tag Manager to a Squarespace Website

Promoting Our SEO SOPs

We are excited to share these invaluable resources with you. Here’s how you can stay updated and access the SOPs:

Newsletter: Sign up for our newsletter at WAVE Web Consulting Newsletter to be the first to know when the SOPs are available.
Social Media: Follow us on our social media channels where we will announce the release and share insights from the SOPs.
Website: Keep an eye on our website for a special link where you can download all 39 SEO SOPs.

Conclusion

Writing down our SEO SOPs was a transformative process that has not only refined our internal practices but also equipped us with a powerful tool to help others.

Whether you're looking to improve your own SEO efforts or considering professional assistance, these SOPs offer a wealth of knowledge and practical steps to elevate your digital presence.

Let's Work Together!

Ready to take your SEO to the next level? At WAVE Web Consulting, we offer comprehensive SEO services tailored to your needs.

The Wave.